Paradigm Shift - PURE

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When everything is just so colorized , glamorized and visually enhancing, its always so revitalizing to reaffirm the default. the zero . the blank slate. Hence, our PURE collection. After the capsule collection (our most capricious yet) , we wanted to go back to our seed and marrow which is built in overt minimalism and ease. Colors and prints can wait as we are still in great awe with how immense a white collection can traverse ones creativity and aesthetic. We present you our PURE collection lookbook...


As early as now, Mike Magallanes and I are really thankful with the continued support and love for our young label. The response has been very very favorable. I love you all.. Go, Paradigm Shift!!!!!